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We’ll do the heavy lifting of getting you the marketing performance you need, while you remain focused on your unique products & services. Direct marketing campaigns are not generic, they are personalized. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. This form of marketing can turn some people into potential customers when all-electronic ads would have missed them completely. If print mailers help your customers trust you or make them feel sentimental, great.
Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. More recently, the development of e-mail has further increased the reach and scope of direct marketing. Telemarketing can also increase sales from your current customer file. Measurement of results is a fundamental element in successful direct marketing. Collaborate with Creative Director, Marketing Team, Design Team, Web Department, Customer Service and Sales Department.
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