Tag Archives: marketers

‘Techy’ Consumer Creates Challenges For Marketers

Direct mail marketing has been shown to be effective in reaching customers. If you are like most businesses your marketing budget (and others) will be finite. Both brand and direct marketing are good, as long as we set the right … Continue reading

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Top 20 US Direct Mail Marketers

Only a few years ago, direct marketing meant sending out thousands of letters that included an advertising offer to customer or prospect address lists and sending them through the postal system. The direct mail classic package involves the use of … Continue reading

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